People want to be treated like individuals. At Cigna, we get that. That’s why
we embrace and encourage peoples’ uniqueness, helping to give them the
strength and confidence to show the world who they really are. The coverage,
expertise and services we provide are at the very core of how we help people
achieve their full potential – and ultimately, improve their health, well-
being and sense of security.But before we can accomplish any of that, we have
to have the right people in place. People like you.Skills, experience, talent
and creativity like yours enables us to develop the meaningful, innovative
solutions our customers value and expect. That’s why we’re committed to
recruiting, motivating and nurturing the best and the brightest, whether you
have industry experience or not. We’re growing a workforce as unique and
diverse as the millions of customers we proudly serve around the world – one
individual at a time.The incumbent will form part of the Global Brand area and
will be part of the team that holds responsibility for the leadership and
execution of the corporation’s brand strategy; working closely with the US and
International division in the development of not only advertising campaigns,
but brand building itself from start to finish.  This individual will help to
develop and drive understanding of the Brand Roadmap and governance process as
well as assist with implementation of key initiatives across relevant
audiences (eg individual consumers, clients, brokers, influencers, MDs and
clinical and the entire employee base).As the brand matures develops; this
individual will lead efforts together with the Sr. Director with the
assessing, planning, monitoring, evaluating and reporting on projects related
to, but not limited to brand management.  This will apply specifically as the
overall Brand evolves from strictly an awareness building campaign to other
types of advertising including DRTV, Radio, B2B, etc. Key to success will be
working closely with all relevant internal partners including internal
communications, operations, International and domestic business units and
externally with advertising agencies and other service providers.  The
individual will help at the Enterprise/Global level with the identification of
opportunities within and across our global business units to partner/cross-
sell and share best practices as well as serving as a responsible manager for
brand initiatives that partner with events and sponsorships, leading responses
to internal branding questions and processes as well as the maturing of
measures of progress such as brand health and awareness.This position requires
brand management experience, strong project management, analytical,
communication and organizational skills.  Past or current experience with CPG
or other relevant brand building and implementation, especially within a
traditional B2B environment that is transitioning to a B2C, would be of great
relevance. Also useful would be demonstrated ability to develop 360 degree
campaigns that include digital and social components.DUTIES AND
RESPONSIBILITIESAssist Sr. Director with the development and implementation of
the global vision for the Cigna Brand as well as leading with direct project
management regarding corporate expansion into new geographies, priority
markets and with new acquisitionsManages end to end multiple strategic large
scale projects with multi-country components, and process initiatives within
Brand Management.  Ensures alignment with short and long term division brand
strategy and objectivesDevelopment, implement and manage an ongoing Brand
Governance process and new measures to ensure effectiveness of communication
efforts such as Brand Health, including leadership across business units and
divisions at the Enterprise level to bring relevant change to efforts that
will build equity in our Brand at a global level.Manages resolution of issues
and incorporates relevant changes into Brand initiatives.  Will need to
collaborate with multiple matrix partners to drive to implement initiatives
and at the same time move to addressand resolve business process and technical
barriers impeding successful execution.Develops and manages work plans and
strategic relationships that consider the priorities, key milestones, time
estimates, task sequencing and identification of tasks that may be performed
concurrently to achieve objectives.Develops and implements reporting
mechanisms to ensure the timely delivery of results and control over
budget.Identifies and works to remove barriers that slow or prevent the
successful attainment of key initiatives.Report results and issues to
appropriate audiences including key business leaders and team members.Ensures
appropriate use of tools to track and monitor the performance of assigned
projectsProvides constant, ongoing communication with line operations and
management as appropriate to ensure barriers/obstacles to continuous process
improvement are removed and necessary support is always providedIDEAL
CANDIDATES WILL OFFERBachelors Degree, MBA preferredHealth care experience a
plus, CPG or financial services experience preferredMinimum of 10+ years
overall marketing experience, inclusive of 3+ years of Brand
Management/Advertising experience.  International advertising and experience a
plus, especially multi-cultural marketing either in the US or
globally.Experience managing external agencies in marketing efforts with
candidates having 360 degree campaign development and implementation,
including digital and social marketingManaged healthcare experience
preferredAbility to drive results, and think strategically and implement at an
enterprise level in a highly diverse and multi-cultural corporate
environmentAbility to foster collaboration, value others perspectives and gain
support and buy-in for organizational proposalsExcellent oral and written
communication skillsStrong analytical and problem solving skillsProven ability
to function in a heavily matrixed environmentBilingual Spanish/EnglishCIGNA
offers a competitive compensation and comprehensive benefits package including
health and wellness benefits, 401k plan, and work/life balance programs, as
well as opportunities for career growth and development.We encourage you to
complete all questions on the candidate profile if you wish to be considered
for this opportunity.CIGNA is an Equal Opportunity Employer